Real Estate — Residential Development
TempleTree Avenues
₹5 cost per lead, sustained at scale.
- ₹5
- Cost per lead
- At scale
- Sustained volume
- High-intent
- Lead quality
Overview
A premium residential project needed a steady, affordable flow of genuine buyer enquiries to keep its sales team busy. The challenge was doing it without the runaway costs that plague real estate advertising.
We built a paid lead-generation engine that delivered enquiries at a ₹5 cost per lead and held that efficiency even as budgets scaled up.
The Challenge
Real estate is one of the most expensive and competitive categories in paid advertising. Costs per lead are high, inboxes fill with unqualified enquiries, and efficiency usually collapses the moment you try to scale spend.
TempleTree Avenues needed volume and quality at the same time: enough enquiries to feed the sales team, but genuine, high-intent buyers rather than casual browsers, all at a cost that kept the project’s marketing maths healthy.
Our Approach
- 01
Audience and offer testing
We systematically tested audiences, creatives and offers to isolate the combinations that attracted serious buyers instead of cheap, curious clicks.
- 02
Conversion-built landing pages
Dedicated landing pages with the right visuals, location cues, project highlights and a frictionless enquiry form turned ad clicks into qualified leads.
- 03
Lead-quality feedback loop
We fed sales-team feedback on lead quality back into targeting and bidding, so the platform learned to find more of the buyers that actually converted.
- 04
Scale without drift
As we increased budget, we watched cost per lead and quality together, structuring campaigns so efficiency held instead of decaying at higher spend.
The Results
The project achieved a ₹5 cost per lead, a fraction of typical real estate benchmarks, and sustained it as spend scaled rather than letting it creep upward.
The sales team gained a dependable, predictable pipeline of high-intent buyer enquiries to work, turning paid media into a reliable growth channel instead of an unpredictable expense.
- ₹5 cost per lead, well below category norms
- Efficiency sustained as budget scaled
- A steady flow of high-intent buyer enquiries
- A predictable pipeline for the sales team
