Home Services — Cleaning
All Washed Up Cleaning
A broken site, rebuilt into a 4× booking engine.
- 4×
- More bookings
- Mobile-first
- Rebuilt experience
- Faster
- Load & UX
Overview
An established cleaning company was getting traffic but almost no bookings. The problem was not demand, it was a website that quietly turned visitors away.
We rebuilt the site around a single goal, getting people to book, and the same traffic started converting at 4× the previous rate.
The Challenge
The existing website looked dated, loaded slowly and buried the booking action behind a confusing path, especially on mobile where most visitors arrived. Every marketing click was landing on an experience that worked against conversion.
The business was effectively paying to send people to a leaky page. Until the site itself was fixed, more traffic simply meant more wasted spend, and growth was capped no matter what happened upstream.
Our Approach
- 01
Diagnose the leaks
We audited the existing site with analytics and session behaviour to pinpoint exactly where visitors dropped off, from slow load times to an unclear, multi-step booking flow on mobile.
- 02
Conversion-first rebuild
We rebuilt the site mobile-first around a sharp value proposition, visible trust signals, transparent service information and one obvious, friction-free way to book.
- 03
Speed and SEO foundations
We optimized for Core Web Vitals and on-page SEO so the new site loaded fast, felt effortless, and supported organic visibility for local cleaning searches.
- 04
Measure and refine
With proper conversion tracking in place, we kept refining copy, layout and calls-to-action against real booking data after launch.
The Results
The rebuilt site converted the same traffic into 4× more bookings, turning what had been a liability into the company’s most dependable booking engine.
Beyond the numbers, the business finally had a site that reflected the quality of its service and gave every future marketing rupee a far better chance of paying off.
- 4× more bookings from the same traffic
- A fast, mobile-first booking experience
- Improved Core Web Vitals and on-page SEO
- A foundation every other channel performs better on
