Service · Social Media
We measure social media by what hits your bottom line — walk-ins, reservations, leads, sales. Not engagement metrics that nobody pays you for.
— Footfall lift
Average weekday footfall increase achieved for Bikanervala Kansas through diaspora-targeted content + paid distribution + influencer partnerships.
Most agencies sell social media by follower growth and engagement rate. We sell it by walk-ins, bookings, and revenue. Every campaign we ship gets tied back to what's happening in your store, your booking system, or your CRM.
It's a different way of thinking about social. We don't post for the algorithm. We post because there's a measurable downstream outcome we're paid to influence.
Every content pillar maps to a specific business outcome. Festival posts → restaurant footfall. Behind-the-scenes content → trust. Product reels → cart adds. No 'engagement for engagement's sake'.
Reels shot vertical, designed for the algorithm. Carousels engineered for saves. Stories that drive replies. Same content doesn't work on every platform — we treat each one as its own medium.
Organic finds the post that resonates. Paid scales it. We boost what's working and kill what isn't, weekly. No 'set and forget'.
Real customers, not influencer-for-hire types. We sourced 18 Indian-American creators in Kansas City for Bikanervala over 12 months. Their reviews drove 240K+ organic reach.
Diwali, Holi, Eid, Black Friday, regional festivals — we plan content + paid + influencer pushes 3 weeks in advance for every revenue-relevant date.
If you have a restaurant or storefront, we correlate campaign timing with your actual POS data. The growth is provable in covers and revenue, not just impressions.
How a US Bikanervala franchise went from 100 followers and empty weeknights to becoming Kansas City's go-to Indian restaurant in 14 months.
Read the case study →Business outcomes. For restaurants, we tie campaigns to POS data — covers, average ticket, festival weekend revenue. For D2C brands, conversion-attributed revenue. For service businesses, leads or bookings. Vanity metrics are reported but never treated as the primary KPI.
Instagram and Meta are default. TikTok and YouTube Shorts added based on your audience. LinkedIn for B2B brands. We don't recommend a platform just because it's trendy — only if your customers are actually there.
Yes. Organic social and paid social are run together as one system. The data from one informs the other every week.
Engagement improvements show within 30 days. Footfall and revenue impact takes 60–90 days as content compounds and paid scales. Real authority on a platform takes 6–12 months.
We produce everything. Reels, photos, captions, stories. You provide brand input and approvals. We handle the work.
Book a free strategy call. We'll walk through what's possible for your category.
