Akshay Skin & Laser Clinic

Overview

When a new skin, hair and laser clinic opened its doors, it had everything except patients finding it online. We were brought in to turn local search and paid media into a steady stream of qualified enquiries, fast.

Within 90 days the clinic went from zero digital enquiries to a predictable pipeline of 312, built entirely on high-intent local demand and a system the clinic could rely on every month.

The Challenge

A brand-new clinic launched with strong medical credentials but no online footprint: no reviews, no local ranking, and zero inbound enquiries. In aesthetics and dermatology, patients research carefully and almost always choose locally, so being invisible on Google meant losing every prospective patient to established competitors down the road.

The brief was not awareness for its own sake. The clinic needed bookable, qualified patient enquiries quickly, with a clear and trackable return on every rupee spent, while protecting the brand’s premium, clinical positioning.

Our Approach

1. 01

   Local-first foundation

   We optimized the Google Business Profile, cleaned up local citations, set up a review-generation routine, and built dedicated treatment and location pages so the clinic could rank and convert across its catchment area.

2. 02

   High-intent Google Ads

   We launched tightly themed search campaigns around the treatments people actively search for, with a disciplined negative-keyword list to strip out low-intent clicks and concentrate budget on genuinely bookable demand.

3. 03

   Dedicated landing pages

   Each treatment got its own conversion-built landing page with a clear offer, trust signals, before-and-after proof and a simple enquiry form, instead of dumping paid traffic onto a generic homepage.

4. 04

   Call and form tracking

   We tracked every call and form submission back to its exact campaign and treatment, so we always knew which spend was producing real patients rather than vanity clicks.

5. 05

   Weekly optimization

   Each week we shifted budget toward the treatments and campaigns generating the most qualified enquiries, compounding efficiency as the data grew.

The Results

In the first 90 days the clinic generated 312 qualified patient enquiries from a standing start, each with a clear, trackable source. The clinic could finally see exactly which treatments and campaigns were filling the appointment book.

Just as importantly, the result was repeatable. Instead of one-off bursts of activity, the clinic now had a dependable local-search and paid engine it could scale month after month.

• 312 qualified patient enquiries in 90 days
• A trackable source attached to every enquiry
• Strong local visibility for priority treatments
• A repeatable acquisition system, not a one-off campaign