Service · AEO · New for 2026
ChatGPT, Perplexity, Claude, and Google AI Overviews now decide which brands appear in 30%+ of branded research. AEO is how you become the cited answer.
— Of branded research
Share of branded research queries that now happen inside AI chat interfaces in 2026 — and where most brands are completely invisible.
Buyer research has moved. Where prospects used to type a query into Google and click a result, they now ask ChatGPT, Perplexity, or Claude for a recommendation. The brands those tools cite as the answer get a disproportionate share of attention. The brands they don't cite are invisible.
AEO is the discipline of becoming the cited brand. It's not SEO — the work is different. Structured content, citation-friendly formatting, authority signals built specifically for LLM training and retrieval. Most brands haven't started yet. That's the window.
We rewrite key pages with structures that LLMs prefer to cite — clear definitions, attributed claims, structured comparisons, named experts. The work that makes AI tools quote you, not paraphrase a competitor.
Modern AI engines lean heavily on schema markup to understand entities and relationships. We audit and rebuild structured data so your brand is unambiguously identifiable to retrieval models.
AI engines disproportionately cite high-authority sources. We work on Wikipedia entry strategy, industry directory presence, and credible third-party citation building.
LLMs cite primary sources. We help you publish original research, surveys, and benchmark data that becomes the source AI tools quote when answering questions in your category.
We run the questions your prospects actually ask AI tools, see what brands get cited today, and build the content to displace them. Measurable through monitoring tools that track citation share.
Weekly checks across ChatGPT, Perplexity, Claude, and Gemini for the queries that matter to your business. You see exactly when your citation share moves.
Want to be one of the first case studies for this service? Book a call.
Become the first case study →No. SEO targets traditional search results (ranking #1 on Google). AEO targets AI-generated answers (being cited by ChatGPT). The optimisation work is materially different. Content has to be structured for retrieval rather than ranking. Different audits, different deliverables, different metrics.
ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Bing Copilot included where relevant. Each engine has different retrieval behaviour and we tune for each separately.
Citation share — the percentage of relevant queries where your brand gets named in the AI response. We run weekly cross-engine checks against ~50 queries per client and track changes month over month.
First citation appearances within 60–90 days. Sustained citation share growth over 6–12 months. AEO compounds like SEO — early investment pays disproportionate returns later.
Both, in 2026. AI tools still pull heavily from Google search results to ground their answers, so SEO authority feeds AEO citations. But AEO-specific work (citation-optimised content, schema, original data) is what actually gets you cited. Most clients run both as one combined engagement.
AEO is the highest-leverage marketing investment of 2026. Book a strategy call to map your category's citation landscape and what it takes to win it.
