Healthcare — Multi-specialty Hospital
Srikara Hospitals
How EMD landing pages tripled hospital lead conversion.
- 3×
- Lead conversion
- EMD
- Landing pages
- Per-specialty
- Dedicated funnels
Overview
A multi-specialty hospital was spending on Google Ads but leaking conversions because every campaign pointed to the same generic pages.
By matching each campaign to a purpose-built landing page, we tripled lead conversion from the very same ad budget.
The Challenge
The hospital had real demand and a healthy ad budget, but patients searching for a specific specialty were landing on broad, one-size-fits-all pages. The mismatch between what they searched and what they saw quietly killed conversions.
Every wasted click was money lost and, in healthcare, a patient who went elsewhere. The opportunity was not more spend, it was making the existing spend convert far harder by respecting patient intent.
Our Approach
- 01
Exact-match intent pages
We built EMD (exact-match destination) landing pages so each campaign sent patients to a page built precisely for the specialty and treatment they searched for.
- 02
Trust and clarity first
Each page led with the right specialty, doctor credentials, reassurance and a single, simple enquiry action, removing the friction and doubt that stop patients from reaching out.
- 03
Per-specialty funnels
Rather than one funnel for the whole hospital, we built dedicated funnels per specialty so messaging, proof and calls-to-action matched each patient’s need.
- 04
Continuous optimization
We tested page elements and steadily reallocated budget toward the specialties and pages that converted best, compounding efficiency over time.
The Results
Aligning each campaign with a purpose-built landing page tripled lead conversion from the same ad spend, transforming the efficiency of the hospital’s paid search.
The result was a far more cost-effective patient-acquisition channel, where budget worked harder and more of the right patients found their way to the right specialty.
- 3× lift in lead conversion on the same spend
- Dedicated EMD landing pages per specialty
- Lower effective cost per patient enquiry
- A scalable, intent-matched paid search system
