AI Video Demo Agent vs Book a Demo: Conversion Data
AI video demo agents convert at 6–20% on the same traffic where ‘Book a Demo’ buttons hit 1–2%. Here’s why the gap exists and how SaaS teams are closing it.
Generative Engine Optimization: How to Get Cited by AI Instead of Just Ranked on Google
Generative engine optimization is the skill your competitors haven’t learned yet — and that window won’t stay open long. While most marketers are still chasing Google rankings, something bigger shifted underneath them. ChatGPT crossed 400 million weekly active users in early 2025. Perplexity served over a billion queries in a single month that same year. […]
AI Dark Funnel: Why Your B2B Analytics Miss 93% of Buyers
The AI dark funnel is eating your pipeline data alive — and most B2B marketing teams have no idea it’s happening. Buyers are using ChatGPT, Perplexity, and Gemini to research vendors, compare pricing, and shortlist options without ever clicking a link. Your analytics dashboard shows a quiet Tuesday. Meanwhile, a procurement team at a $50M […]