Generative Engine Optimization: How to Get Cited by AI Instead of Just Ranked on Google

Generative engine optimization is the skill your competitors haven’t learned yet — and that window won’t stay open long. While most marketers are still chasing Google rankings, something bigger shifted underneath them. ChatGPT crossed 400 million weekly active users in early 2025. Perplexity served over a billion queries in a single month that same year. […]