Healthcare · Hyderabad · Google Ads + EMD Landers
By bypassing the hospital website and building specialty-specific Exact Match Domain landers, we delivered leads the intake team could actually convert.
— Lead-to-Consultation Rate
More than 2× the healthcare industry benchmark of 14%.
Most hospital paid search campaigns generate cheap leads that never become consultations. Why? Because they're cold browsers, not patients ready to book. Running ads to a generic hospital homepage compounds the problem. Visitors have to navigate three menus before finding the right specialty.
Srikara needed leads that actually showed up. Patients ready to book. Not curiosity clicks, not research traffic, not 'I'll think about it' form fills. The brief was lead quality, not lead count.
'Best orthopaedician near me', 'best cardiologist in Hyderabad', 'top neurologist near me'. The phrases patients type when they've decided to book.
Exact Match Domains for each campaign. When the search, ad, and URL all say the same thing, message-match is near-perfect.
Hospital homepages are designed for existing patients navigating to services. They're terrible for paid acquisition. 100% of paid traffic went to purpose-built EMD landers instead.
Location, condition, urgency asked inline. The hospital's coordination team only worked patients who matched intake criteria.
Landing page conversion rate climbed from 3.1% to 7.8% in 90 days through iterative form simplification, headline testing, and trust-signal placement.
Every appointment booked attributed back to the exact ad, keyword, and landing page. Made channel ROI provable to hospital leadership.
For Srikara, the win wasn't lead count. It was lead quality. By bypassing the hospital website entirely and building purpose-built EMD landers for each specialty, we delivered leads the intake team could actually convert.
The formula is repeatable across any specialty healthcare brand: high-intent local keywords + exact match domains + ruthless landing page CRO. Treat the landing page as the campaign (not an afterthought), and healthcare paid search becomes one of the highest-ROI channels you can run.
If your Google Ads point to your homepage, you're leaving money on the table. Let's fix that.
