Healthcare · Hyderabad · Google Ads + GBP
How a brand-new dermatology clinic in Hyderabad turned paid search and a properly-built Google Business Profile into a steady stream of walk-in patients.
— The Outcome
New patient enquiries generated in the first 90 days of the campaign.
Dr Akshay's clinic had just opened in Hyderabad. No Google Business Profile. No reviews. No organic search visibility. And a marketing budget that had to translate directly into walk-in patients within the first quarter, not the 6 to 12 months a new clinic typically takes to build local trust through word of mouth.
Most dermatology clinics in Tier-1 cities spend their first year burning cash on print and hoardings while waiting for word-of-mouth to compound. Dr Akshay didn't have that patience or that budget. The clinic needed a digital-first patient acquisition engine running by week two.
Name, category, services, hours, geo-tagged photos, before/after gallery, and a Q&A section answering the questions patients actually ask.
'skin specialist near me', 'best dermatologist in Pragathi Nagar', 'dermatologists near me'. The phrases patients type when they're ready to book, not when they're still researching.
Separate campaigns for hair, skin, and laser. Each pointing to a conversion-focused landing page, not the homepage. Call tracking active from day one.
Happy patients received a WhatsApp message within 48 hours of their consultation with a direct link to the GBP review form. Zero reviews to 4.8 stars in six months.
Underperforming keywords killed inside 7 days. Budget doubled on winners. Quality Score climbed steadily. CPCs fell month over month.
Every enquiry attributed to its source keyword and ad. The clinic could see exactly which paid clicks turned into actual patients.
A brand-new clinic with no organic equity became one of the top three skin clinic search results in its catchment area within a quarter. Driven entirely by paid search and a properly-built Google Business Profile.
The lesson isn't that Google Ads works for clinics. Every dermatologist runs ads. The lesson is that a properly built GBP, a tightly-scoped paid search campaign, and a 48-hour review request loop compound faster than any single channel run in isolation.
OneDreamLab helped us set up and optimize our Google My Business profile and local ads. We started receiving more calls and walk-in patients within the first month. Their local marketing expertise and reporting transparency made the entire process smooth and effective.
Dr. Akshay Kumar V, M.D. (D.V.L.)
Book a free 30-minute strategy call. We'll map exactly what your clinic needs to fill its appointment book in the next quarter.
