Service Business · Kansas City · Website Design
A complete website rebuild for a Kansas City cleaning service that turned a half-broken site into the brand's primary lead channel in 30 days.
— Booking Growth
More monthly bookings within 30 days of launching the redesigned site.
All Washed Up came to us with a half-built, broken website. Inconsistent design across pages. Missing service descriptions. No clear booking flow. A layout that looked like three different freelancers had taken turns at it.
Prospective Kansas City customers were landing on the homepage and bouncing within seconds. For a service business that lives or dies by local search and online bookings, the broken site was actively losing them business every single week.
Mapped every dead link, missing CTA, inconsistent price, and broken mobile view before touching the visual design. Conversion blockers were the brief.
See services → understand pricing → book a slot. Three steps. Every page funnels toward booking, not toward 'About Us'.
Kansas City customers expect upfront pricing. We published rates clearly. Removed the biggest single source of form abandonment.
Mobile is 68% of traffic. The new booking completes in under a minute on a phone, with autocomplete addresses and saved payment.
Page load dropped from 6.4 seconds to 1.3 seconds via image compression, lazy loading, and a faster hosting stack.
Service area maps, before/after galleries, customer reviews placed exactly where hesitation typically occurs. Heatmap-driven.
A broken website was costing All Washed Up real revenue every week. We didn't just rebuild it. We re-engineered the customer journey from 'I need cleaning' to 'I just booked' so it works the way Kansas City customers actually shop.
The site now displaces 70% of their referral dependence. It became the brand's primary lead channel. For service businesses, the website isn't a marketing asset. It's the storefront. We treated it like one.
Our old site was costing us business and we didn't even realize it. OneDreamLab rebuilt it around the customer journey, and bookings tripled within the first month. The mobile booking flow alone has changed how our business runs day-to-day.
Robert Moreno, Founder
If prospects land on your site and leave, you have a conversion problem, not a traffic problem. Let's audit it together.
